Are you blinded by the light today?

Are you blinded by the light today?

As the country attempts to view the solar eclipse, we can be sure of a few things:

1. We are witnessing an event that only happens a few times in our lifetime
2. Vision benefit utilization will likely rise when folks decide to not heed the advice of experts and stare directly into the sun

With our eyes and the sun being the focus of news and media outlets across the country, why not take a moment to talk about vision benefits?  For most, the benefit itself receives very little attention each year, but for those that utilize the plan, it is a much appreciated value add within an organization.
How do you choose the right vision plan and carrier?  12-month frequencies or 24-month frequencies?  Does your network cater to the big box optical center or the local mom and pop establishments?  What additional discounts are offered through your plan once allowance levels are met?
Don’t have a vision plan in place today? Consider offering a voluntary plan and rounding out your benefit package for your staff.  Stay safe today, and enjoy the view!

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Meet the Author

Matt Cole, Vice President, Client Strategy    

Matt Cole brings a wealth of experience and knowledge within the Health and Benefits industry.  He was most recently the Manager of New Business Sales and Growth for Blue Cross Blue Shield of Michigan and also served in a variety of roles within Aon Hewitt – one of the nation’s largest Health and Welfare consulting practices. Matt focuses on market trends, carrier contracting, network and product evolution, and optimization of benefit plans.  He specializes in working with customers to create and identify long-term strategies  that are both competitive and comprehensive by design.

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