Providing Life-Long Health Insurance Solutions Serving Traverse City, Michigan

Michigan Planners has provided access to affordable and comprehensive healthcare coverage for small and large businesses, individuals, and Medicare-aged individuals in Traverse City and the entire Grand Traverse County area.

Serving the Grand Traverse County Area

Michigan Planners is a group insurance broker serving Traverse City and surrounding Northern Michigan areas. Whether you are a small or large business, you can trust our team of advisors to guide you on the journey to selecting cost-effective group insurance benefits for your business.

Michigan Planners strives to be your long-term partner as you grow your business, retain employees, and attract new talent. Offering quality group employee benefits can help you accomplish all three. According to HR experts, a “healthy” turnover rate should hover between 12% and 15%. But the U.S. Department of Labor Statistics reports that hotels and motels experience a 73.8% turnover rate. This is a real problem for Traverse City because many locals depend on the tourism and hospitality industries for their livelihoods.

One solution is to offer competitive employee benefits. Not only will this attract qualified talent to work at your business but it’ll also encourage your current employees to stay.

We offer the following services in Traverse City, MI:

  • PPO, HMO, and POS health insurance plans
  • HRA (Health Reimbursement Account) plans
  • HSA (Health Savings Account) plans
  • PPO and DHMO dental plans
  • Vision plans
  • Group life and AD&D insurance plans
  • Individual Insurance
  • Medicare Advantage and Supplements
  • Short-term disability plans
  • Long-term disability plans
  • Voluntary/worksite plans
  • Long-term care insurance

"MI Planners is a true partner in addressing and understanding the specific needs of our municipality. They make it a point to understand our organization and make recommendations with our best interests in mind. With a highly knowledgeable workforce, they have the tools necessary to meet our needs strategically and administratively, as well as the needs of our employees and retirees, personalizing each interaction. They truly have become part of our organizational benefits support team. The combination of their expertise, support and customer service is what puts MI Planners above everyone else. We are proud of our continuing business relationship with them."

Kristine Bosley, Human Resource Director for the City of Traverse City

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Meet Our Employee Benefits Team!

Kurt Swartz Opened Our First Traverse City Office

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Located in Our 417 S. Union Office

Meet Our Medicare and Individual Specialist Team!

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Located in Our 410 S. Union Office
Michigan Planners acquired the Geoff Harris Agency back in 2020, and now we have an amazing team of specialists ready to assist you with any insurance needs outside of group insurance.

See What Our Customers Are Saying!

Sam BeyerSam Beyer
19:11 19 Apr 23
This was my first experience buying insurance and I had it worked up in my head that it was going to a difficult process but Sarah helped me through the whole thing and did an outstanding job. Such a great experience she ran me through the process and did a great job at finding the best coverage for where I live and even set up reminders for next year when I need to change insurance again. Thank you so much Sarah!
18:53 06 Mar 23
I highly recommend Michigan Planners & Medicare Specialist Patty McGee Martin. She was very helpful to my family's needs and she continues to help us with a very ill friend ours in navigating the complicated Medicare system. she's helped us avoid a couple of pit holes already. Thank you Patty!
Kellé TysonKellé Tyson
21:43 09 Jan 23
"We cannot thank Sarah P. at Michigan Planners enough for the exemplary customer service she provided to us. We were suddenly scrambling to get individual health care and had no idea where to start. We stumbled upon Michigan Planners during our endless research. We reached out to Sarah P. during a very chaotic time and she enthusiastically answered every question and concern. She went above and beyond the outstanding level to answer our questions and address our concerns. Her knowledge, quick responsiveness, patience, kindness and professional demeanor made our experience the BEST we have ever incurred in any service experience.We never imagined we could get this kind of help trying to figure out something so confusing. She has been unbelievably helpful and we now have a much better understanding of what to expect and how to proceed with the next step. Our kudos to Sarah for her outstanding customer service!"
Cathryn MoeCathryn Moe
11:25 06 Jul 22
I have worked with Michigan Planners at 2 different companies, and I can't imagine having to navigate insurance without them. All of their employees are extremely helpful and quick to respond. I would give 10 stars if I could.
Happy JaxHappy Jax
18:25 23 Dec 20
I have thoroughly loved working with Michigan Planners on a new benefits design for our company. They are wonderful--responsive, innovative and very high integrity experts. I highly recommend them!

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