Avoid industry jargon and, instead, focus on helping your audience understand how the plan functions. Explain available carrier tools for shopping providers, procedure costs, quality ratings, and mobile applications for wellness and plan details. Use visuals and examples to explain how a new plan change may impact them.
Michigan Planners Employee Communications Liaison Cindy Pavella reiterates the importance of reaching the employees.
“You can help employees realize the value of their benefits and help them pick the options to meet their current and future needs – but not with a larger open enrollment packet,” Pavella said. “For starters, provide links to YouTube and insurance company websites that feature short videos and tools. The impact is much greater.”
Final piece of advice? Start early. Pencil in 45 minutes next week to plan.